Those who work at Selmers recognize the following experience: you’re at a birthday party, trying to explain what Selmers does… “No, we don’t make pipes, and no, we don’t coat them either; we make the ma-chines that others use to do that.”

It’s not surprising that people find it difficult to imagine because who can fathom how much engineering, knowledge, and expertise go into a design, and all the requirements you have to meet?

Digital what?!

And then try to explain that Selmers nowadays does this very ingeniously with the help of ‘digital twins’… By that time, you’ve lost your audience’s attention… But because what Selmers does is super cool and interesting, SBS6 has captured this story on camera in their program ‘Bouwen aan de Toekomst’. On October 19th, a film crew was there the entire day, which already created some interesting buzz.

What is it good for

SBS6 filmed this process from A to Z. How a digital twin is created, how it ultimately becomes an exact copy of customer needs, translated into a solution. How this leads to error reduction, efficiency, and less environmental impact. And above all, how it has made work more enjoyable!

Proud – one to watch!

Curious? As the market leader in the industry, Selmers has always maintained a modest profile. But they are proud of what they do! If you want to watch the entire broadcast, you can do so through this link: https://www.youtube.com/watch?v=6KfK0k4qpNU.