Over the past year, Infosequre has worked intensively on the introduction of Hubspot: an all-in-1 marketing platform focused on data-driven content marketing.

This year is all about developing powerful workflows to automatically push leads through the customer journey. To this end, Infosequre will create in-depth content, like podcasts, white papers and business cases. The first steps have been successfully taken. The first 2 security awareness podcasts about information security and the development of cyber-secure behavior have been published. With these types of content, Infosequre builds on authority and also increases the organization’s visibility in search engines.

The podcasts are an interesting addition to the Infosequre media mix. They can also be found on platforms such as Spotify, Apple Podcasts and Google Podcasts. By developing content that matches every need or phase in the customer journey, Infosequre aims to increase the number of leads by 12% in 2021 and 2022.